About Us

Selda Akgül is inspired by the natural environment of the Aegean, where she was born and raised, to create designs that resonate with intense emotion and energy guided by intuition and passion.

The designer has a penchant for elegant yet sleek and sharp details that stand out immediately, and likes to take risks in every collection, emboldened by the strength she finds within herself.

She recognizes that beauty is hidden in the detail and the flawed beauty of nature introduces diversity into our lives, and trusts the most skilful jewelcrafters and their meticulous experience with her designs.


The brand has a showroom in İstinye to display different collections and concepts inspired by the intrinsic strength of women.

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