The Story of Selda Jewellery
SELDA Jewellery is a brand rooted in heritage and innovation. Founded in Istanbul, Turkey 6 years ago, by a mother-daughter duo, the brand's evolution reflects a journey of creativity, courage, and sustainability. Initially rooted in traditional jewellery, the brand underwent a transformative journey under Selda's vision. Evolving towards a more contemporary and imaginative approach, she infused the brand with a modern flair, laying the groundwork for what SELDA Jewellery represents today.
For Courageous Women
The brand DNA is “For Courageous Women” and all their collections draw attention with its striking, strong and brave stance. The two main collections are Dragon and the Treasures of the Sea - which represents the life energy “Fire” & ”Water”. Fire reflects the light, strength, and courage of the SELDA Jewellery woman; water symbolizes a unique integration that represents its clarity, mystery and eternity.
