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For Courageous Women

When craftsmanship meets imagination.

SELDA Jewellery is a brand rooted in heritage and innovation. Founded in Istanbul, Turkey, by a mother-daughter duo, the brand’s evolution reflects a journey of creativity, courage, and sustainability.

Gaia Collection

Intricate beauty of repetitive forms

found in nature that help us to find

serenity and order in our lives.

Shop by Collection

Blending cultural heritage with modern elegance, SELDA creates bold, timeless and striking designs.

Shop by Category

Founded in Istanbul, Turkey, by a mother-daughter duo, the brand’s evolution reflects a journey of creativity, courage, and sustainability.

As seen in